Post by account_disabled on Mar 7, 2024 8:31:19 GMT
In Content Marketing by Editorial Staff - 29 September 2021 What are the differentiating characteristics of a Content Marketing service for the ICT sector and, above all, why is it the ideal way to invest - at least in part - your marketing budget? To answer, a brief introduction is necessary. By developing continuous relationships with Italian tech companies, we know that companies in this sector do not always make the most of the benefits of web marketing : despite being present on social media and equipped with an institutional site with a modern and refined impact, companies tend to adopt a strategic (and then practical) approach that hardly translates into business results and real growth.
Content Marketing Service for ICT: where are Germany Phone Number companies going wrong? There are various reasons why companies do not obtain the desired results despite their commitment to web marketing. First of all, there are not many tech companies that constantly publish their own online magazine (or blog), while some do so but with the declared aim of informing the market and potential customers of their solutions, success stories, news and areas of intervention, sometimes even falling into self-celebration. The result is a strong dispersion of the budget and a very difficult quantification of the ROI of these activities.
In the B2B world in which we have been operating for years, the buyer does not look for particular products or companies, but invests part of his time in finding the solution to a problem and a need, regardless of who can provide it to him. Fueling a blog, a magazine or a social channel solely with one's own successes, with customer interviews, tutorials, technical insights and brochures to download is not enough to attract the buyer persona to whom marketing is aimed and to whom it must provide information of interest . From this point of view, many ICT companies with which we activate the content marketing service are not on the right path. In fact, they often think that the prospect is looking for them and trusts their words, when instead they should invest in providing them with answers to concrete and current needs.
Content Marketing Service for ICT: where are Germany Phone Number companies going wrong? There are various reasons why companies do not obtain the desired results despite their commitment to web marketing. First of all, there are not many tech companies that constantly publish their own online magazine (or blog), while some do so but with the declared aim of informing the market and potential customers of their solutions, success stories, news and areas of intervention, sometimes even falling into self-celebration. The result is a strong dispersion of the budget and a very difficult quantification of the ROI of these activities.
In the B2B world in which we have been operating for years, the buyer does not look for particular products or companies, but invests part of his time in finding the solution to a problem and a need, regardless of who can provide it to him. Fueling a blog, a magazine or a social channel solely with one's own successes, with customer interviews, tutorials, technical insights and brochures to download is not enough to attract the buyer persona to whom marketing is aimed and to whom it must provide information of interest . From this point of view, many ICT companies with which we activate the content marketing service are not on the right path. In fact, they often think that the prospect is looking for them and trusts their words, when instead they should invest in providing them with answers to concrete and current needs.