Post by account_disabled on Jan 24, 2024 8:18:55 GMT
Lead acquisition cost is an important metric for promotion planning. But if customers often call the company, the cost of the call cannot be ignored. This is the only way you can evaluate whether it is cost-effective to advertise a particular product and draw other conclusions. Ringostat has a new metric for this – the cost of attracting a target call . This became possible thanks to integration with four popular advertising systems. Read how it works and what benefits it provides. Reading time 8 minutes Why calculate the cost of a call? How to calculate the cost of a call Manually Automatically What does integration with advertising accounts and CPPC reports provide? Cost per call is a marketing metric that describes how much money a company invests in attracting one call from a customer.
It will also help Fax Lists you understand how much money the company loses by missing calls. Calculated using the formula: how to calculate the cost of a call IMPORTANT: this is a marketing metric that is necessary to check the effectiveness of individual promotion channels. It does not take into account business operating expenses, such as office rent or employee salaries. Why calculate the cost of a call? At its core, this metric is close to the cost of an attracted lead. But it is intended primarily for businesses in which part of the conversions occur over the phone.
For example, for a client from our case study , a company selling audio and video equipment, calls accounted for 68% of all conversions. When calculating the cost per lead based on online conversions, the company saw only a small part of the targeted actions of clients and the sources that generated them. Therefore, marketers could not draw objective conclusions about the effectiveness of advertising channels. With the introduction of call tracking, they saw a complete picture of the return on marketing investment and decided to outsource the PPC campaign to specialists, which bore fruit. The number of calls from clients has also increased.
It will also help Fax Lists you understand how much money the company loses by missing calls. Calculated using the formula: how to calculate the cost of a call IMPORTANT: this is a marketing metric that is necessary to check the effectiveness of individual promotion channels. It does not take into account business operating expenses, such as office rent or employee salaries. Why calculate the cost of a call? At its core, this metric is close to the cost of an attracted lead. But it is intended primarily for businesses in which part of the conversions occur over the phone.
For example, for a client from our case study , a company selling audio and video equipment, calls accounted for 68% of all conversions. When calculating the cost per lead based on online conversions, the company saw only a small part of the targeted actions of clients and the sources that generated them. Therefore, marketers could not draw objective conclusions about the effectiveness of advertising channels. With the introduction of call tracking, they saw a complete picture of the return on marketing investment and decided to outsource the PPC campaign to specialists, which bore fruit. The number of calls from clients has also increased.